Digital Marketing / Reporting
Marketing Reporting Dashboard
Every client gets one live dashboard, customized to the results that matter to their business. Whether you track sold units, product sales, form fills, or consultations, it’s built around your goals, with plain-English notes from our team.
Let’s talk.
Tell us what you’re working on.
Your dashboard
Everything in one place, live.
Client Name Hidden
Results
Leads this month
23
▲ 6 vs. last month
Website visits
1,284
▲ 11% vs. last month
Google search clicks
152
#3 month of the year
Visits from AI tools
9
▲ best month yet
Google search clicks by month
Top 3 months marked
Where leads came from
Note from Jennifer
Jennifer Halstead · Oct 4, 2026
September was one of our three best months for Google search clicks this year. The new city pages we published in August are ranking, and two leads came in from AI tools for the first time.
Example dashboard. Numbers are from a real client’s Google search data; client details are hidden. Lead and visit figures are illustrative.
What’s in it
Every number that matters, nothing that doesn’t.
Leads and sales
Every call, form, and sale, and where it came from.
Website traffic
Total visits, where they came from, and how people use your site.
Google search
Clicks, impressions and the searches you show up for, month over month.
AI search
Visits from ChatGPT, Perplexity and other AI tools, tracked as they grow.
Paid ads
Spend, cost per click and the searches that triggered your ads.
Content ledger
Every page we publish or rebuild for you, and the keyword it targets.
Why we do it this way
No more PDFs you never open.
Log in anytime
Your dashboard is live. See your numbers whenever you want, on any device, without waiting for a report.
Notes from real people
Each section comes with a short note from your team explaining what changed and why, in plain English.
FAQ
Questions we hear a lot.
Do I have to wait for a monthly report?
No. Your dashboard is online and you can log in whenever you like. Every page shows when its numbers were last updated.
Who on my team can see it?
You choose. We can set up logins for you and anyone else who should see your results.
Do I need to understand marketing to read it?
No. Every section has a plain-English note explaining what the numbers mean and what we’re doing about them.
Can I compare months?
Yes. Most sections show month-by-month charts, with your best months marked, so you can see the trend at a glance.
Can the dashboard track what matters to my business?
Yes. Each dashboard is customized to your goals, whether that’s sold units, product sales, form fills, consultations, or donations.
What data does the dashboard include?
Depending on your services, it can include Google Analytics, Google Search Console, Google Ads, Local Services Ads, call tracking, AI search visits, and your own sales or CRM data.
Is my data private?
Yes. Each dashboard requires a secure login, and you only see your own business’s data.
Who writes the notes?
The people actually working on your account. Each note explains what changed, why it happened, and what we’re doing next.
Works well with
Want to see your own numbers like this?
Every Willis & Williams marketing client gets a dashboard. Let’s talk about yours.
