Digital Marketing · Bakersfield, CA
Bakersfield Digital Marketing Services
Willis & Williams is a Bakersfield digital marketing company that has been around since 1979. We handle SEO, AI search, Google Ads, and your Google Business Profile, all under one roof.
Let’s talk.
Tell us what you’re working on.
One team
One marketing strategy instead of five separate vendors.
Digital marketing, also called internet marketing, is everything that brings customers to you online. That includes Google search, Google Maps, paid ads, and AI tools like ChatGPT.
We plan it all together, so each piece supports the others. Whether your goal is calls, online sales, donations, or sign-ups, we track what matters to you. You work directly with the people doing the work, not a salesperson.
Our services
Get found online.
AI Search (AEO)
Be found on platforms like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews. →
SEO
Rank on Google for the services you offer and the areas you serve. →
Google Search Ads
Ads that bring calls, not just clicks. →
Local Services Ads
Appear at the very top of Google with a trust badge, and only pay for real leads. →
Google Business Profile
Stand out on Google Maps with a complete, active profile. →
One portal for all of your marketing
A live dashboard with your traffic, leads, sales, and notes from our team. →
How it works
Our digital marketing process.
- 01
Baseline
We measure where you stand today: your traffic, rankings, AI visibility, and your competitors.
- 02
Plan
You get a clear plan built around your goals, whether that’s calls, sales, donations, or sign-ups.
- 03
Start right away
No long onboarding period. We get to work on your site, ads, and listings from day one.
- 04
Keep improving
We audit everything every month, build on what works, and fix what doesn’t.
Results
What this looks like for our clients.
85%
full, with every large unit rented
A local storage facility
Brand new and invisible on Google when we started. We built its search presence from scratch, and it now earns about 17,000 Google search impressions a month.
24
visits from ChatGPT and other AI tools in September 2026
A California collection agency
We expanded its reach from one market to four: Bakersfield, Fresno, Modesto, and San Diego.
3.5x
the Google search clicks, November 2025 to August 2026
A California bail bond company
City pages kept fresh with new, unique content, so it keeps ranking where it serves.
Since 1979
45 years in Bakersfield.
FAQ
Questions we hear a lot.
What does digital marketing include?
Everything that brings customers to you online: Google rankings (SEO), AI search (AEO), your Google Business Profile, Google search ads, Local Services Ads, your website and the tracking that ties it together. Most businesses don’t need all of it at once. We recommend what fits.
Is internet marketing the same as digital marketing?
Yes. People use the terms interchangeably. Both mean marketing your business online, through search, maps, ads, AI tools and your website.
How much does digital marketing cost?
It depends on which services you need and your ad budget. After a short call we’ll recommend a plan with a clear monthly price. Ad spend is paid directly to Google and kept separate, so you always see what goes where.
How long before I see results?
Google search ads and Local Services Ads can bring in calls within days of launch. SEO and AI search build over time, usually showing real movement within a few months and growing from there.
Do you only work with Bakersfield businesses?
No. Most of our clients are in Bakersfield, but we work with businesses across California.
What makes Willis & Williams different from other Bakersfield marketing agencies?
We’re a local studio that has been in Bakersfield since 1979, and we handle design and marketing under one roof. There are no salespeople or account managers in between, so you work directly with the people doing the work.
Do you work with nonprofits and online stores?
Yes. Not every business measures success in phone calls. We set goals around what matters to you, whether that’s donations, online sales, event sign-ups, or booked appointments.
Can you work with my existing website?
Yes. We can improve the site you have, or design a new one if your current site is holding you back. We’ll tell you honestly which makes more sense.
Is Google Business Profile management included?
Usually, yes. Your Google Business Profile is a big part of local SEO, so we typically include it in our SEO work.
How do I get started?
Fill out the form at the top of this page or call us at 661.324.2337. We’ll start with a baseline look at your traffic, rankings, AI visibility, and competitors.
Ready to grow online?
Tell us about your business and we’ll show you where your next customers are searching.
