Digital Marketing / Local Services Ads
Google Local Services Ads in Bakersfield
Show up at the very top of Google with a trust badge, and only pay when a customer contacts you. We handle the verification, setup, and lead management for you.
Let’s talk.
Tell us what you’re working on.
How LSA works
The top of Google, with a badge.
Local Services Ads appear above regular Google ads for many home service and professional categories. Google screens each business before its ads run and adds a badge, so customers know you’ve been checked.
You pay per lead, not per click. A lead is a call, message, or booking request from a customer. Your reviews and how quickly you respond help decide how often you show up.
What we do
From verification to booked jobs.
Setup & verification
We handle the setup and walk you through Google’s screening, from licenses to insurance.
Categories & service areas
The right job types and areas turned on, so you get the leads you want.
Budget & bidding
Lead volume and cost balanced to fit your goals.
Reviews
LSA rankings lean heavily on reviews, so we help you earn more of them.
Lead disputes
We review your leads and request credit from Google for the ones that don’t qualify.
Lead tracking
Every LSA lead logged and reported alongside your other sources.
How it works
How we run your Local Services Ads.
- 01
Verification
We get your business verified with Google, including your business license, insurance, and any required background checks.
- 02
Launch
We set up the right ZIP codes, service categories, and call tracking before your ads go live.
- 03
Monitor leads
We track every lead, review incoming calls, and dispute the ones that don’t qualify.
- 04
Audit continuously
We review your account regularly and adjust settings, so your ads keep delivering a strong return on ad spend.
FAQ
Questions we hear a lot.
Is my business eligible for Local Services Ads?
Local Services Ads cover many home service and professional categories, such as plumbers, HVAC, cleaners, lawyers, and more. Google screens each business before ads run. We’ll check whether your category qualifies.
What does a lead cost?
It depends on your category and area. Google prices leads by job type, and you control the budget.
What counts as a lead?
Usually a phone call, message or booking request through your ad. Some won’t be a fit, and many of those can be disputed for credit.
How is this different from Google search ads?
Local Services Ads show above search ads with a trust badge, and you pay per lead. Search ads give you more control over keywords and messaging, and you pay per click. Many service businesses run both.
How long does verification take?
It varies by category and how quickly paperwork like licenses and insurance comes in. Some businesses are live in days, others take a few weeks.
What is the Google Screened or Google Guaranteed badge?
It’s a badge Google adds to Local Services Ads after a business passes its screening, which can include license, insurance, and background checks. The badge you get depends on your business category.
Do reviews affect Local Services Ads?
Yes. Your review rating and the number of reviews help decide how often your ad shows and where it ranks.
Can I choose which ZIP codes and jobs I get leads for?
Yes. We set your service areas by ZIP code and turn on only the job types you want, so you don’t pay for leads you can’t serve.
What happens if I get a bad lead?
If a lead isn’t valid, such as a wrong number, spam, or a job you don’t offer, we can dispute it with Google. Approved disputes are credited back to your account.
Can I pause my ads?
Yes. You can pause your ads or adjust your budget at any time, which helps during busy seasons or when your schedule is full.
Works well with
See if your business qualifies.
Tell us what you do and where, and we’ll check your Local Services Ads options.
