Mission Bank Key Decision Maker Survey - Willis & Williams Design Studios

What is the meaning behind the name?(Required)

What is your purpose?(Required)

What adjectives best describe Mission Bank?(Required)

Why do you want a new logo + identity?(Required)

Who is your target audience?(Required)

What makes Mission Bank unique? What does your target audience love about you?(Required)

Does your target audience have a problem that you have the solution for?(Required)

What are some big goals of Mission Bank? How do you think you will expand in the future?(Required)

An effective tagline will communicate your brand’s message in way that resonates with your target audience. To assist in writing a tagline for Mission Bank, please describe [Thing You Do] + [Who You Do It For]. Feel free to include multiple options and variations. This will be refined later.(Required)

Who are your competitors?(Required)

To differentiate you from your competitors, are there any colors you want to steer away from?(Required)

What three brands do you love, and why?(Required)

Are they fun + whimsical, clean + professional, or sophisticated? Think in terms of your organization, not just brands that you personally love. We need to make sure that your new visual identity best represents your business/organization, and not just your personal style — although sometimes these are one in the same!

Do you have a preference on typography?(Required)

What areas of your current identity do you want to keep, if any at all? Please explain.(Required)

Any additional details or creative considerations?(Required)

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